Vitafix Mission

InterMed

/ CGI Animation, Characters

Client | InterMed Pharmaceutical Laboratories

Product | Vitafix Gummies

Concept / Script | CGWorks

Video Production | CGWorks

CGI Director | G. Kazakos

3D Character Development | E. Baloglou

3D Production | E. Baloglou, D. Tzavidas, G. Kazakos

Riging / Character Animation | J. Gkekis

Animation / Simulations | D.Tzavidas

Video Edit / 2D Motion Graphics | G. Taifakos, G. Giannouli

Audio Production | Rabbeats

Singer / VO | M. Kalogeropoulou

Storyboard Artist | M. Lagouvardos

Decoding the Project

Exploring the Purpose and Scope

Vitafix Gummies – Comprehensive 360° Campaign Featuring Bo and Ster

When InterMed entrusted us with a 360° campaign for their multivitamin gummies, our goal was to create a standout concept that would spark children’s imagination and inform parents about the product’s benefits.

 

Concept & Narrative

Building on InterMed’s characters, Bo and Ster, we developed a space-themed story where the heroes embark on a vitamin-galactic mission to collect the best ingredients for children’s strength and energy. Among the concepts presented was an original jingle, which the client embraced, guiding the creative direction.

The Radio Experience

Tune in to the captivating project audio

Jingle

00:0000:00

Unveiling the Creative Journey

Breathing Life into Imagination

We proceeded to create colored sketches for the storyboard, depicting the environments and the video’s flow, based on the jingle’s lyrics. Simultaneously, we developed the characters with their accessories, ensuring visual consistency and appeal for the young audience.​

 

Next, we created all the 3D elements and composed the scenes. The pre-production of the characters was completed with skinning and rigging, allowing us to achieve realistic movement in the animation. The audio team produced the guide track for the song, facilitating the synchronization of the scenes with the music. We selected the appropriate child’s voice for the song’s recording and completed the animatic, presenting it alongside the music.​

/ Storyboard
/ Project Previsualization

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