In the heart of Athens, between the iconic landmarks of Ermou Street and Syntagma Square, a surreal scene unfolded. Giant domino tiles appear to fall one after the other, creating a powerful chain reaction that leads to a dramatic product reveal. This video, part of the pan-European Bright Reveal campaign by L’Oréal Paris, is one of CGWorks’ latest FOOH (Fake Out of Home) productions — and a striking example of how CGI can elevate contemporary brand storytelling.

 

The production combined real drone footage — shot under particularly challenging conditions in one of the city’s busiest areas — with entirely CGI-generated elements, designed and animated by our team. From cleaning the raw video material, to creating hyper-realistic 3D visuals, and seamlessly compositing them into the live environment, each step demanded precision, speed, and complete control over the final image. The result is a CGI video that not only delivers a flawless illusion, but also commands attention, stands out in the social media feed, and reinforces the brand’s message in a bold, imaginative way.

 

For CGWorks, projects like this are more than technical showcases. They’re proof of how creativity and technology can work hand in hand — transforming urban spaces into storytelling stages, and traditional advertising into a fully immersive experience.