Spring Collection

Anna Maria Mazaraki

/ Fake Out Of Home (FOOH)

Client | Anna Maria Mazaraki

Video Production | Spring Collection

Production | CGWorks

Model | D. Osovska

Hair & Make up | Chr. Roufogali

Decoding the Project

Exploring the Purpose and Scope

For the launch of the spring flower-inspired collection by Anna Maria Mazaraki, CGWorks conceived and produced a dreamlike Fake Out of Home (FOOH) video designed to captivate and engage across social media.

 

Set on a sunlit Athenian rooftop with a view of the Acropolis, a young woman gazes at the horizon — when, suddenly, delicate flower-shaped jewels begin to rise gracefully into the sky, dancing in the sunlight like a springtime spectacle. The moment becomes an ode to elegance, femininity, and renewal.

 

From concept to final delivery, the entire production was orchestrated by CGWorks.

 

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