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Papastratos Breakout VR

Marlboro Blue launch

We are proud to be part of the 1st VR app in Greece to be used in one-to-one marketing. The “Papastratos Breakout VR” project, a Virtual Reality application for Samsung Gear VR, is bringing VR to experiential marketing initiatives. The application, gives users the chance to interact with a virtual world and through a game, experience Marlboro’s new brand features. In collaboration with “Publicis” agency and “Threenitas” digital media agency, we visualized the virtual set, a room that users can navigate in full 360o mode, as well as the application’s props. Liquid simulation was used to create the game’s blue fluxes, also part of the VR experience. 

- Production process -
CGI
 
100%
PHOTOGRAPHY
 
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POST PRODUCTION
 
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- Credits -
  • Client: Philip Morris Papastratos
  • Agency: Publicis
- Athens office -

5-7 Krinis str. 

113 62 Athens, Greece

T: +30 210 8214294

E: info@cgworks.com

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