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School of Athens

Masterpieces campaign

A project implemented in cooperation with Spot JWT Athens and Art Director Dimitris Drakatos.

As part of AIA’s campaign “Masterpieces” in which famous masterpieces by world renowned artists were recreated to include AIA’s personnel, the “School of Athens” project - the last of the series - was a joint effort of cg works, photographer Tasos Vrettos, and Ampoo in post-production. Rendering the copy line “When it comes to the art of Aviation Marketing, we deliver masterpieces” the objective was to recreate the famous painting by Raphael, incorporating the airport’s environment and personnel into the painting’s environment.

Our role to this project was to photograph some areas of the airport as reference and then create a space that matches the painting’s hall.

The campaign (part of which was the “School of Athens” project) was awarded with the 1st Prize in the biggest Aviation convention “Routes Europe 2013”.

Check the behind the scenes material below!

 

Behind the scenes  

Reference material

DSC_1471.gif

potpouri.gif

Work in progress

Untitled-1.gif

Test render

test5.gif

Final print  
- Production process -
CGI
 
40%
PHOTOGRAPHY
 
30%
POST PRODUCTION
 
30%
- Awards -
  • 1st prise | Routes Europe 2013
- Credits -
  • Client: Aathens International Airport
  • Agency: Spot JWT Athens   
- Similar work -
- Athens office -

5-7 Krinis str. 

113 62 Athens, Greece

T: +30 210 8214294

E: info@cgworks.com

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