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La cucaracha

La cucaracha - Boss Insecticide print advertising campaign

A crime was committed! There is a victim, a lethal weapon, a witness, a culprit and a tough interrogator to solve the case.

The images with the cockroaches being questioned and the identification of the culprit is an idea of Alessio Criscuoli for our client Boss Insecticide and its product against cockroaches. For its creation we photographed  the fingers of the people who made the project: the first belongs to the photographer, the second to the cg artist, the third to the art director and the fourth to the post production artist. All the rest were made digitally, emphasizing the lighting and textures so as to give a suitable atmosphere to the final outcome.

Behind the scenes  

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- Production process -
CGI
 
80%
PHOTOGRAPHY
 
10%
POST PRODUCTION
 
10%
- Awards -
  • ads of the world   
- Credits -
  • Client: Boss insecticide
  • Agency: Cgworks
- Athens office -

5-7 Krinis str. 

113 62 Athens, Greece

T: +30 210 8214294

E: info@cgworks.com

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