HOME - WORK -

Athens Roller Coaster

The new OTE campaign is 'underway' at incredible speed!

We worked closely with Bold Ogilvy & Mather to carefully develop the creation of these ads for OTE - new VDSL internet. In the commercial, the new era of VDSL speeds, is depicted as a daily experience which changes its dimension. A train route inside the city becomes an exciting and incredibly fast roller coaster ride, moving through various parts of Athens. The images are part of a huge campaign including Above and Below the Line actions, such as print, TV, radio, P.O.P, digital, door to door and more...

The photograph of the backdrop was shot on location by the photographer V. Michail while we took care of the HDRI photography in order to achieve the same lighting condition for the cg elements. All the finishing touches and seamless detail was then added to post production by Tereza Ferentinou.

Behind the scenes  

Agency layout

Megethos -avatars -se -50x 70

Refence images

bs_1.jpg

HDRI photographybs_2.jpg

3d development

bs_3.jpg

Final print  
- Production process -
CGI
 
70%
PHOTOGRAPHY
 
10%
POST PRODUCTION
 
20%
- Credits -
  • Client: OTE
  • Agency: Bold Ogilvy & Mather
- Athens office -

5-7 Krinis str. 

113 62 Athens, Greece

T: +30 210 8214294

E: info@cgworks.com

- International contacts