We present you another interactive web application in collaboration with Ogilvy Greece and its client, OTE Globe, for broadcasting New Year’s wishes.

The primary goal was to lift the mood of OTE Globe associates, cultivating greater happiness and smiles. Through the interactive app we created – in line with the creative vision of the Ogilvy team – we encourage users to turn on their device cameras and share their most authentic, live smiles. Our app measures this expression, and once the smile gauge is full, the team’s sincere wish appears on the user’s screen:

“You just made a goog start for a happy 2021. We wish you to have this smile, every day of the new year.”

 

This innovative Christmas card was launched in the group’s 35 partner countries. One certainty stands out: that year, we successfully brought smiles to many faces 🙂